LEADING RETAIL FRANCHISE INVESTMENT

Apricot Lane Boutique is the leading clothing boutique franchise to offer branded fashion apparel, jewelry, handbags, accessories, and gifts in the latest styles and current trends that customers are looking for. Apricot Lane is unique in its mission to bring the hottest new styles and trends to shelves as soon as they hit the runway. Consumers want the trendiest runway styles the moment they see them on TV, without paying the hefty price tags luxury brands are famous for. That’s where Apricot Lane comes in. We stand apart from the competition in our commitment to empowering our customers and offering them the most cutting-edge styles quickly and affordably.

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Imagine owning your own boutique!





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Own your own

fashion boutique

Apricot Lane has made a big impression worldwide, with our stores in high traffic areas in shopping areas, tourist destinations, and city centers. Our unique approach to fast fashion means that customers have the hottest, of-the-moment styles at their fingertips without worrying about seeing the same style all over town. Apricot Lane Boutique franchises enjoy the loyal business of women of all ages and style preferences.

Apricot Lane started in 2007, but our commitment to bringing beautiful, quality pieces to our customers started long before that.

Stylish products, an affordable investment, and worldwide brand exposure make Apricot Lane the franchise opportunity to beat.

Use your skills to invest in yourself and the women in your community, and empower yourself to be in control of your future.

Fill out the form, learn the ropes, complete the paperwork, and open your store. Our ten-step process for franchising gives you all the tools you need to get started.

Hear from our franchisees

I started the store four years ago with the idea of having moms and daughters come shopping together to have a wonderful experience, and it still holds true today. We also see grandma tagging along! We donate to charities, we offer summer fashion camp and we work with girls and their high schools to teach them about fashion. I do want to mention that I do love being part of the franchise. They offer buying tools, the vendor discounts are wonderful, we have monthly conference calls where we can share and learn about each other’s business because each store is unique and I do really enjoy being a part of that.

Wendy Lytle
Louisville, KY

I started the store four years ago with the idea of having moms and daughters come shopping together to have a wonderful experience, and it still holds true today. We also see grandma tagging along! We donate to charities, we offer summer fashion camp and we work with girls and their high schools to teach them about fashion. I do want to mention that I do love being part of the franchise. They offer buying tools, the vendor discounts are wonderful, we have monthly conference calls where we can share and learn about each other’s business because each store is unique and I do really enjoy being a part of that.

Country Visions is a wonderful franchise to be involved in. It’s a franchise that allows you to own your own business but yet have the help and benefits and support of being involved in a franchise. You’re allowed to purchase the merchandise that you want to carry in your store and also that your customers want. There are always bumps and stress and situations along the way of having your own business, but with Country Visions, there’s always someone there to help you along the way. Overall, being apart of Apricot Lane has been a wonderful experience in my life!

Country Visions is a wonderful franchise to be involved in. It’s a franchise that allows you to own your own business but yet have the help and benefits and support of being involved in a franchise. You’re allowed to purchase the merchandise that you want to carry in your store and also that your customers want. There are always bumps and stress and situations along the way of having your own business, but with Country Visions, there’s always someone there to help you along the way. Overall, being apart of Apricot Lane has been a wonderful experience in my life!

Jeanie Anderson
Fargo, ND

Apricot Lane was first introduced to me by my daughter Ashley after visiting another Apricot Lane Boutique. After our online virtual discovery day, we knew Apricot Lane was a perfect fit. We soon found out that it isn’t just a franchise, but a family. The Country Visions staff is incredible! We received so much support and education, personal development and growth in the business operations. Apricot Lane has allowed our family to follow our dreams and passion for helping other people look and feel beautiful!

Carol Johnson
Madison, WI

Apricot Lane was first introduced to me by my daughter Ashley after visiting another Apricot Lane Boutique. After our online virtual discovery day, we knew Apricot Lane was a perfect fit. We soon found out that it isn’t just a franchise, but a family. The Country Visions staff is incredible! We received so much support and education, personal development and growth in the business operations. Apricot Lane has allowed our family to follow our dreams and passion for helping other people look and feel beautiful!

It’s been six years since we’ve opened our first store. Prior to being an Apricot Lane franchisee, I was a Senior Retail Executive for 25+ years. The question I’m most often asked is “why with all your retail experience, would you want to be apart of a franchise?” and the reasons are several; One would be meeting Ken. I knew that this was a culture that we would want to be apart of. Two, having come from a corporate environment, I knew that there was great power in being apart of a team. Also, Ken promised me and came through on this promise about flexibility, we get to buy what we want and we get the support of the team behind that. I knew that the name would come to be an important name in years to come and now with us approaching 100 stores, people come into our store and say they are familiar with Apricot Lane.

Barry Shapiro

It’s been six years since we’ve opened our first store. Prior to being an Apricot Lane franchisee, I was a Senior Retail Executive for 25+ years. The question I’m most often asked is “why with all your retail experience, would you want to be apart of a franchise?” and the reasons are several; One would be meeting Ken. I knew that this was a culture that we would want to be apart of. Two, having come from a corporate environment, I knew that there was great power in being apart of a team. Also, Ken promised me and came through on this promise about flexibility, we get to buy what we want and we get the support of the team behind that. I knew that the name would come to be an important name in years to come and now with us approaching 100 stores, people come into our store and say they are familiar with Apricot Lane. Lastly, the power of being co-op, there’s close to 100 stores out there, we get to share information, we get to use each others information and we’re far more powerful as a group than we would be as individuals. I thought that this would be a good decision and it turned out to be a great one!

We wanted a franchise where we could be our own owners but have the support of proven professionals. This is Apricot Lane. The support we received before and during our grand opening was beyond expectations. Now that we are open, we are just a phone call away from getting awesome support in Marketing, Social Media, Store Operations and Buying. Regular scheduled calls with each of these areas keep us on track and confident in managing our franchise. We couldn’t imagine taking on this journey without this type of strong support.

Sherry Mazzola
Strongsville, OH

We wanted a franchise where we could be our own owners but have the support of proven professionals. This is Apricot Lane. The support we received before and during our grand opening was beyond expectations. Now that we are open, we are just a phone call away from getting awesome support in Marketing, Social Media, Store Operations and Buying. Regular scheduled calls with each of these areas keep us on track and confident in managing our franchise. We couldn’t imagine taking on this journey without this type of strong support.

When I decided a year ago to pursue my dream of owning a boutique, I knew I would need a great deal of help. I was a teacher for 27 years and had no business experience. After researching franchises, I knew Apricot Lane was the perfect match for me! The Apricot Lane Franchise has prepared me every step of the way by providing thorough training in marketing, managing purchasing, and merchandising. The corporate team is AWESOME! They work very hard to make sure I am successful. I feel so fortunate to be a part of the Apricot Lane Franchise!

When I decided a year ago to pursue my dream of owning a boutique, I knew I would need a great deal of help. I was a teacher for 27 years and had no business experience. After researching franchises, I knew Apricot Lane was the perfect match for me! The Apricot Lane Franchise has prepared me every step of the way by providing thorough training in marketing, managing purchasing, and merchandising. The corporate team is AWESOME! They work very hard to make sure I am successful. I feel so fortunate to be a part of the Apricot Lane Franchise!

Amy Lewis
Morehead City, NC

I had an extensive career as a corporate retail executive for over 25 years, but in 2010 I decided I wanted a change from the traditional corporate setting. I was looking for an opportunity to utilize my fashion background and open my own store – though I wasn’t sure how to go about it. When I discovered the Country Vision franchise, which prides itself in providing freedom and flexibility, I knew I had found the opportunity of a lifetime.

Diane Holtz
Fairfield, CT

I had an extensive career as a corporate retail executive for over 25 years, but in 2010 I decided I wanted a change from the traditional corporate setting. I was looking for an opportunity to utilize my fashion background and open my own store – though I wasn’t sure how to go about it. When I discovered the Country Vision franchise, which prides itself in providing freedom and flexibility, I knew I had found the opportunity of a lifetime.

Country Vision had the team and systems in place to help me open the store and position the business for success. It has been a great collaboration through which I am able to utilize my strengths in merchandising, marketing and visual together with Country Vision’s operational expertise.

I consider having an Apricot Lane franchise the best of both worlds: running my own business with autonomy but also having a team of professionals that can help me as needed. I also appreciate participating in monthly conference calls where Apricot Lane franchisees can exchange and discuss ideas and opportunities. Throughout the past seven years, I have watched my business grow exponentially and I thank the Country Vision team for providing an invaluable partnership.

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